Cookie Policy
Effective date: June 07, 2018

Cookie Policy

Effective date: June 07, 2018

GiniMachine (the «Site») is owned and controlled by HiEnd Systems, Inc. («HES», «we», «us»). This Cookie Policy explains how and when we use cookies on our Site. This Cookie Policy should be read alongside, and in addition to, the Privacy Statement.

We hope that this Policy helps you understand, and feel more confident about, our use of cookies. If you have any further questions, please contact us at invite@ginimachine.com.

If you continue to use our Site without changing your settings, you agree that we can store and access Cookies as described in this Cookie Policy.

What are Cookies?

Cookies are small text files stored on your devices that help us better understand user behaviour, tell us which parts of the Site people have visited and measure the effectiveness of advertisements.

How do we use cookies?

Cookies help us understand how visitors use our Site, letting you better navigate between pages, and generally improving your browsing experience.

We treat information collected by cookies as non-personal information. However, according to the GDPR, IP addresses are considered as personal data, so we also treat this information as personal.

We may use cookies in the following ways:

  • Limit ads frequency (the number of times you may see our advertisements);
  • Determine original referral sources when visitors get to the Site;
  • Remarket GiniMachine ads as our Site visitors browse the internet;
  • Understand the value of our advertising campaigns, so we can improve our marketing strategies.

What types of cookies do we use?

Based on the International Chamber of Commerce UK Cookie Guide, on our website we use the following types of cookies:

  1. Analytical cookies collect information about how visitors use a website, for example which pages visitors go to most often.
  2. Advertising cookies are used to deliver adverts more relevant to your interests.

We may also use session cookies, which are stored only temporarily during a browsing session and will expire at the end of the visitor session. And persistent cookies that are saved on your device for a predefined period of time and will remain valid until its set expiry date.

On top of this, we may use first-party cookies that are set and can be read only by our Site and third-party cookies that are set by different companies, such as a third-party analytics organization.

In the table below, you can find out more about each cookie file that we use, and for what purpose we do it:

Analytical cookies help us understand how visitors interact with the Site.

Service Cookie name Lifespan Purpose
Quantcast 1 year Collects anonymous data on the user’s visit to the Site with the purpose of generating reports for optimising the website content.
Google Analytics 2 years Register a unique ID to generate statistical data on how visitors use the Site.
Session Used to throttle request rate.
24 hours Register a unique ID to generate statistical data on how visitors use the Site.
Yandex Metrica 2 years Measures and analyzes traffic on the Site.
Session Collects statistical information about the Site traffic.
24 hours Collects information about how visitors use the Site.
Google Browser session to 2 years 1P_JAR gathers website statistics, and track conversion rates. OTZ is used for website traffic information. S cookie may collect certain information to improve services, like whether users get error messages from certain pages. SIDCC is a security cookie used to protect user’s data from unauthorized access.
Google Session Used by Google to store user preferences and information of Google maps.
Google Maps Browser session to 2 years Used by Google to measure traffic and save settings, for example to identify which browser is used and what settings are used.
CloudFlare 5 years Used to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.
Optimizely 5 years Used to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.

Advertising Cookies show you advertisements about the products you have just viewed on a website.

Service Cookie name Lifespan Purpose
Google Double Click Browser session to 6 months Used to personalize online ads shown to users based on previous visits to our website.
Google Session Google uses these cookies, based on recent searches and interactions, to customise ads on Google websites.
Microsoft Bing 24 months Connects data from the Bing advertising network with actions performed on the Site.
Google Browser session to 6 Months Google ad personalisation.
Twitter 2 years These cookies enable us to track visitor activity from our Twitter ads on our website, and also to allow users to share content from our websites.

How to delete cookies?

Most browsers automatically accept cookies, however you can set your browser to decline/block them. You can delete cookies in your browser settings, please note that discarding cookies can make some parts of the Site unusable.

You can find how to delete cookies in the table below:

Further Information

Should you have any question concerning the Site’s use of cookies, or should you require any further information, please contact us at invite@ginimachine.com or by mailing us using the details below:

Nezavisimosti ave 177,
Minsk 220125, Belarus

+1 347 632 8900 (US/CA)
+44 208 123 96 45 (UK)